Simple Design Tips To Create Social Media Graphics That Inspire Your Audience
Creating social media graphics can be daunting for writers; however, it doesn’t have to be. Graphic design is a powerful tool that will help us grow our social media platforms and enlarge our sphere of influence, enabling us to share God’s Word with people worldwide. I’m no guru, but I’ve learned much over 16-plus years of experience creating online content. Today, I’d love to share a few simple design principles to help you embrace your natural visual talents and create graphics that will inspire your audience.
- Understand the psychology of color. Research studies show that color influences brand perception and purchasing decisions, accounting for 80%-85% of the decision-making process. It’s no wonder that Carl Jung, a Swiss psychiatrist who studied the emotional effect of color on the human mind, stated, “Color is the native language of the subconscious mind.” Color can evoke emotions, soothe your mind and stimulate your appetite! It is helpful to understand the psychology of color in graphic design. To learn more, head to https://www.colorpsychology.org.
- Keep it simple. The most crucial point to remember is readability. Your audience will likely view your graphic on a mobile device, so use the 2″ x 2″ rule — can you read the entire message in 3-6 seconds? Much like a billboard, your message needs to be concise; if there are too many words, you risk not having your message read.
- Create curiosity using scale. The deliberate sizing of words and elements in your design creates a visual hierarchy. Simply put, it tells your followers which words to look at, in what order to look at them, and what priority of importance to take.
- Test out typography. Typography creates an impact by changing the size and weight of the font and establishing a hierarchy. There are five primary classifications of typefaces: serif, sans serif, script, monospaced and display. Typography is my favorite way to “brand” content, expressing my posts’ moods or emotions. I prefer using casual and playful fonts that match my sanguine personality — I want people to see my face when they read my words, which I pray will always point to Christ.
If you’d like to learn more about typography and font choices, check out this post: How To Choose Images and Fonts for Eye-Catching Social Media Graphics.
Our Creator gave us an innate ability to process visual information. Our brain’s power of visual perception accounts for almost 30% of the entire cortex. That’s far more than touch (only 8%) and hearing (a mere 3%). What that means to us, sweet friends, is this: We do not have to let performance anxiety keep us from unleashing our divine creativity! Your creativity has no limits. Let go of your insecurities, and lean into your God-given creative abilities so you can be the writer (and designer) you were made to be!
Blessings,
Kelly Kirby Worley
Do you have a social media strategy that makes you identifiable by your graphic design? I’d love to know and invite you to give us the scoop in the comment section below.
Kelly Kirby Worley
Kelly is a marketing-savvy Christian communicator, writer and artist passionate about encouraging and empowering women to trust God and know who they are in Christ. She serves as a volunteer leader for a COMPEL Critique Group and is a member of the COMPEL Training blog writing team. You can follow Kelly's writing on Instagram @kellykirbyworley or connect through her website: www.kellykirbyworley.com.
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