4 Steps to Help Streamline Your Social Media Strategy

Have you ever noticed how God has you walk through a learning experience on whatever topic He prompts you to write about? More often than not, that’s how it happens for me.

For example, while writing an article on patience recently, I suddenly needed to pray for help in practicing the art of patience in a challenging relationship. Maybe God does this to test our motives or eliminate the chance for pride or self-righteousness to enter our writing. Either way, I’ll cover both bases by declaring that time management is NOT my strong suit. The opposite is true, especially when I enjoy creative tasks like social media content creation. But here’s the good news — the advice I’m sharing with you today is part of a successful social media strategy that I use for myself and another writer, too!

Step One: Create a schedule and pencil in all your activities. Like a contractor establishes a frame before building a home, creating structure in our workflow provides a solid foundation we need to achieve our goals. More importantly, creating a schedule ensures we steward well the time and talents God entrusts to us. Whether it’s hourly, daily or weekly, find a pattern that works best for you and the season of life you’re in. 

Step Two: Minimize distractions. If you find yourself being interrupted by texts, emails or social media alerts, remove those temptations. Put your phone on silent and disable social media notifications, or use a focus app to block messages.

Step Three: Work in time blocks. If needed, use the timer on your phone or an app to help you track your time. When I first began working in time blocks, I used the Pomodoro technique: 25 minutes focused work time, then a five-minute break. Time blocking makes our to-do list manageable, deters procrastination and improves our focus. If you’re an Enneagram 3, like me, with a need to feel like you’ve accomplished something at the end of the day, time blocking will work well for you!

Step Four: Batch your work. Organize workflow by grouping similar tasks. Focusing on one activity maximizes creative energy, increases our productivity and minimizes time wasted. For example, creating seven social media posts in one day is easier and more time-efficient than crafting content for one social media post per day for seven days. 

Friends, social media creates endless opportunities to enlarge our spheres of influence, so having a solid social media presence is becoming increasingly important in the publishing world. The enemy knows this, and he’ll try to undermine our efforts with the comparison trap. Remember that writing for God isn’t a career; it’s a divine calling that’s unique to each of us and too big for us to accomplish without His help.

Blessings,

Kelly Kirby Worley

What is your biggest challenge when it comes to creating consistent content on your social media platforms? Share in the comments below!