Three Proven Strategies To Move Forward This Year

We’re well into the new year, but that doesn’t mean we don’t need to continue to move forward. The year isn’t over yet, and we have work to do! This is still an excellent time not only to set goals but to see if what we’re doing is moving us toward those goals. Using data from your website or podcast, social media, expenses and earnings, let’s look at three strategies to continue to move forward this year …

Why did you start writing? While the goal may be different for each of us, most of us have a purpose for our writing. But I can get so caught up in the day-to-day tasks of writing, social media, email sequences and the like, that my writing goal gets lost in the process.

We are well into the new year, but this is still an excellent time not only to set goals but to see if what we’re doing is moving us toward those goals. Using data from your website or podcast, social media, expenses and earnings, let’s look at three strategies to move forward this year. 

  1. Do more of what’s working.

When I began writing, I heard advice to “throw spaghetti at the wall and see what sticks.” This means trying multiple tactics to see which work and which don’t. Boy did I throw spaghetti! I started a Facebook page, created a Pinterest account, and discovered I needed Twitter (now X) all while figuring out what, how and when to write on my website.

The problem is we can keep throwing metaphorical spaghetti without narrowing down to what’s working.

In the world of blogging, podcasting, speaking, nonprofits and social media, it’s tempting to feel pressure to do it all. Instead, look at your unique data from your social media, writing and speaking to determine what’s working for you. Then do more of that!

  1. Stop doing what’s not working.

This corollary seems obvious, but we don’t often give ourselves permission to stop. In her book Quit: The Power of Knowing When to Walk Away, Annie Duke writes: “Success does not lie in sticking to things. It lies in picking the right thing to stick to and quitting the rest.”

Is the urgent taking precedence over the important? Does email or social media suck time that could be used to write a book or create a product?

I’ve quit Pinterest. While Pinterest used to bring considerable traffic to my site, the algorithm changed. My time creating pins each week and the expense of a Pinterest assistant were no longer worth it. I’ve stopped almost all Pinterest work to use those resources elsewhere.

  1. Niche down.

Oh, how I wish I’d done this sooner, but I had so many things I wanted to write about! Early on, I created content on Bible study, parenting, home-schooling and grief. But readers resonated with the posts on grief because of my story. (That was the spaghetti that stuck!)

You have unique experiences and insights as well. Niching down lets readers know what to expect from you. You’ll be able to offer resources tailored to a particular felt need, serve readers well, and develop an expertise in that area.

The excitement of a new year always renews my energy to create. But before getting lost in the weeds of a long to-do list, let’s pause to see what’s working, what’s not working, and what niche can best serve our readers. 

Cheering you on,

Lisa Appelo

What most helped you move toward your writing goal last year? What do you need to give yourself permission to quit? Share in the comments!

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Lisa Appelo inspires women to deepen faith in life’s storms and is an ECPA bestselling author of Life Can Be Good Again: Putting Your World Back Together After It All Falls Apart. A former litigating attorney, Lisa is passionate about rich Bible teaching. She writes at LisaAppelo.com, is founder of hopeingrief.com, and serves on the Executive Team for COMPEL with Proverbs 31 Ministries. Her work has been featured at Life Today, Insight for Living, Ann Voskamp, Christian Parenting, Risen Motherhood and more. As a single mom of seven, Lisa’s days are filled with parenting, ministry, and long walks to justify lots of dark chocolate. You can connect with Lisa on Instagram @lisaappelo.

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  1. All of this was such good, and helpful information! Thank you to all who write content for this page. May God richly bless each of you!❤️🙏🏽✝️😊