21 Ways To Promote Your Subscriber Opt-In

An email list is key to creating a community of readers. The list gives you direct access to readers who want to engage with your content without having to rely on the latest algorithm.

And one of the keys to growing an email list? A subscriber opt-in. A subscriber opt-in, sometimes called a lead magnet or freebie, is a free resource like an e-book, quiz, or printable offered in exchange for an email address. You may have an incredible opt-in, but it can only grow your email list if readers know about it. Let’s look at 21 ways to promote your subscriber opt-in.

Your Website

1. Alert bars — also called sticky or floating bars: Added through a plug-in or website design, these bars float at the top of all content as a reader scrolls down a page.

2. Navigation bar: The top menu on your website and typically static when readers move to different pages and posts.

3. Sidebar: The area on the side of the desktop — create an image and freebie link.

4. “About” page: Often overlooked, this page is one of the first places new readers visit.

5. Posts specifically targeting your opt-in: Write posts relating to your opt-in to draw in readers and offer your resource.

6. In content: Go through relevant, top posts and place in-content links to your opt-in.

7. Landing page: Create a landing page highlighting your opt-in’s value.

8. Footer: Create a footer with an image, description, and link to your opt-in.

Social Media

9. Pinterest: Create multiple Pinterest pins linking to your landing page or the subscriber opt-in form, and then regularly share these across your boards.

10. Pinterest: Add your freebie link and a call to action to your Pinterest homepage.

11. Instagram: Create an opt-in link in your bio and any bio tool like Linktree or site landing page with links.

12. Instagram: Create a highlight for your freebie and point readers to your link in bio.

13. Comment responses: On Instagram and Facebook, ask readers to reply with a specific word to get a link to your opt-in, and then message or reply to each responder with your opt-in link. Responders must follow you on Instagram to get your message. I’ve done this by hand (free) and used a service like Manychat (paid).

14. Facebook: Share the opt-in under your header linked to the sign-up button, or create a header image of your freebie linked to a sign-up button.

15. Facebook: Share the opt-in link in your bio and “About” space.

16. Pinned posts: Create pinned posts about your lead magnet for Facebook, Instagram, Threads, TikTok, LinkedIn, and other social media platforms.

17. Stories: Share stories about your lead magnet, and link it in relevant stories on Instagram and Facebook.

Other 

18. Add your subscriber opt-in link to your static email signature.

19. Podcasts: Put a description and link in the show notes on your podcast. Mention it when guest podcasting, and direct listeners to your opt-in rather than your website at large.

20. Speaking: Share a slide with the QR code to your freebie, and display the QR code at your speaker table.

21. Your author bio: Link to your subscriber opt-in on guest posts rather than your website at large.

Save this post to optimize your website, social media channels, and other places you share content with opportunities to subscribe. You’ve worked hard to create a valuable resource to serve your readers. Go ahead and help them find it!

Cheering you on,
Lisa Appelo

Ready to take action? Schedule some time to tackle each of these areas and make a goal to add links to your subscriber opt-in using at least five of these tips!