Posting on social media can be one of the most daunting tasks for an author, but it is a critical component of being a successful writer. In this Pathway, you’ll learn from social media experts who will educate you about the different platforms and how to begin creating a strong social media presence. You’ll be equipped with helpful guidance about creating an editorial calendar and crafting post content, graphics, reels and videos. You’ll also learn tips for growing your platform and how to use social media to best market your message.